Well by Orion Pharma
Stretch Mark Serum
Stretch Mark Serum
In stock
Couldn't load pickup availability
Whether you're expecting, postpartum, or simply experiencing body changes, our Stretch Mark Serum is designed to support your skin’s natural strength and flexibility.
Formulated with Centella Asiatica extract (also known as cica or gotu kola), it helps maintain skin elasticity by supporting connective tissues. The clinically tested formula improves hydration by 42%*, helping relieve tightness and dryness as your body adapts.
Lightweight and fast-absorbing, the serum leaves your skin soft and smooth – without any greasy residue. It’s fragrance-free, colorant-free, and dermatologically tested, making it ideal for sensitive skin and safe for daily use.
Why choose Stretch Mark Serum
- Helps prevent and reduce the appearance of stretch marks.
- Supports skin elasticity and resilience.
- Deeply moisturizes and relieves tightness.
- Absorbs quickly – no greasy feel.
- Suitable for use during pregnancy and breastfeeding.
- Fragrance-free, colorant-free, and vegan.
- Dermatologist tested.
- Developed in cooperation with the Finnish Allergy, Skin and Asthma Federation.
Why it’s different
Unlike many stretch mark products that focus only on hydration, this serum combines clinically proven moisturization with targeted support for connective tissue.
Its minimalist formula is designed for sensitive skin and its ingredients have been independently reviewed to show no signs of hormonal impact (In Silico, TKT Sweden 2025). It’s a thoughtful choice for those who want gentle, effective care that adapts to their body’s natural changes.
Key ingredients
- Centella Asiatica (Cica) – supports skin structure and elasticity.
- Moisturizing agents – clinically proven to improve hydration by 42%*.
What users are saying
“The serum feels light and absorbs quickly – perfect for daily use.”
“My skin feels more comfortable and less tight as my belly grows.”
“I love that it’s fragrance-free and gentle enough for sensitive skin.”
(Consumer test group, 12/2024 – 3 out of 4 rated it good or very good)
Read more
Want to learn more about ingredients and hormones in cosmetics? Read our article: Endocrine disruptors in cosmetics – What you should know
*) Clinically proven: Improved skin hydration by 42% in an in vivo* test. **
Three out of four subjects think the product is overall good or very good. ***
* In vivo means the test was conducted on humans
** after 4 weeks of continuous use, 20 subjects
*** Self-evaluation, 20 subjects
75 ml
Shipping
Shipping
Delivery to pick-up locations 29 SEK // Free delivery to pick-up locations for orders above 300 SEK.
Benefits
Benefits
- Helps prevent and reduce the appearance of stretch marks
- Boosts skin elasticity
- Soothes and nourishes stretched, sensitive skin
Ingredient list
Ingredient list
Aqua, Sclerotium Gum, Glycerin, Centella Asiatica Extract, Sodium Hyaluronate, Sodium Benzoate, Potassium Sorbate, Lactic Acid
Recycling
Recycling
The cap and the empty tube can be recycled separately in the plastic collection. Please recycle responsibly.
Share

How to use
-
Start Early
For best results, begin using the serum at the start of pregnancy to support your skin’s resilience and elasticity.
-
Apply Daily
Focus on areas prone to stretching, such as your breasts, abdomen, hips, and thighs. Make this a soothing part of your daily routine. To lock in moisture, finish with our Gentle Cleansing & Moisturizing Cream if desired.
-
Continue for Optimal Care
For long-lasting support, keep applying the serum until the onset of menstruation or the end of the lactation period.
-
Read also
In our article Stretch marks during pregnancy you'll learn what are stretch marks, how stretch marks develop and what happens to them after birth and how to prevent and care for stretch marks!
Well by Orion Pharma
How did we create this product?
The Stretch Mark Serum is formulated and manufactured in Finland. Our products are formulated using carefully selected raw materials that are both safe and responsibly sourced. The design of each product is meticulously crafted to align with the skin's function and the intended purpose of the product. The formulations are rigorously evaluated and modified multiple times before finalizing the composition.
Subscribe to our emails and get 20% off!
Be the first to know about new collections and exclusive offers.