Stretch marks during pregnancy

Streaks, scars, and lines on the skin happen to all of us. Embracing them or trying to prevent them are both good options—the choice is yours.

Stretch marks aren’t exactly rocket science—they’re a sign of your body’s incredible ability to adapt. Whether you’re growing, expecting a new arrival, or navigating other life changes, these marks tell a story of transformation and resilience.

On this page, we’ll explore everything you need to know about stretch marks. We’re here to help you embrace this journey with confidence and care.

What You’ll Learn on This Page:

• What are stretch marks, and why do we get them during pregnancy
• How stretch marks develop and what happens to them after birth
• How to prevent and care for stretch marks

What Are Stretch Marks and Why Do We Get Them During Pregnancy

Stretch marks (striae gravidarum) are streaks or lines that appear on the skin when it’s stretched rapidly, such as during pregnancy. They form in the middle layer of the skin (the dermis), where collagen and elastin—proteins responsible for the skin’s strength and flexibility—are located.

Stretch marks during pregnancy are completely normal and very common, affecting many mothers. As your body grows to accommodate the new life inside you, the skin stretches to adapt. However, hormonal changes during pregnancy can reduce collagen production, making the skin more prone to tearing.

Where Stretch Marks Commonly Appear:

• Abdomen: Due to the growing baby bump.
• Breasts: As they prepare for breastfeeding.
• Thighs, Hips, and Buttocks: Areas that may also experience weight gain and skin stretching during pregnancy.

How Stretch Marks Develop and What Happens to Them After Birth

Stretch marks usually start as reddish, purple, or pink streaks, which may feel slightly raised and/or itchy. Over time, as the skin heals, they fade to a lighter tone.

Postpartum, your body begins to return to its pre-pregnancy state, and the stretch marks often become less prominent. However, they won’t disappear entirely—they’re a lasting reminder of the journey your body has been through.

How to Prevent and Care for Stretch Marks

While it’s impossible to completely prevent stretch marks, keeping your skin hydrated, supple, and healthy can make a difference. Regular care may reduce their severity and support your skin’s elasticity.

Tips for Prevention:

• Moisturize Daily: Use products like our Stretch Mark Serum, enriched with Centella Asiatica and Vitamin E. These ingredients help improve skin elasticity and keep it hydrated, reducing the appearance of stretch marks.
• Give Yourself a Massage: Gentle massage with hydrating products, like our Gentle Cleansing & Moisturizing Cream or Baby Caring & Cleansing Oil, may support circulation and help reduce skin tension.
• Start Early: Start your skincare routine early in pregnancy to give your skin the best chance to adapt to the changes

Embracing Stretch Marks Is an Option Too

Stretch marks are a part of the beautiful and transformative experience of motherhood and many mothers proudly refer to them as tiger stripes. They’re a symbol of your body’s strength, adaptability, and the incredible journey of motherhood. Whether you choose to embrace them or explore ways to minimize their appearance, the decision is entirely yours.

With the right tools, expert tips, and a little extra care, your skin can feel and look its best at every stage of your journey.

Explore our Mama Bundle, designed to support your skin through pregnancy and postpartum. Because you and your skin deserve nothing but the best.